Stillhouse Whiskey:
SCOPE: RESEARCH, STRATEGY, UX & UI DESIGN FOR WEBSITE, SOCIAL MEDIA LAUNCH CAMPAIGN
Stillhouse Original Moonshine defies conventions and embraces its rebellious nature. Instead of the traditional bottle, this spirit is housed in a beautifully designed steel canister, a true embodiment of the brand's distinctive identity and attitude.
The canister, which we rendered in 3D, took center stage and become the hero of the immersive web experience. The site launches with an explorable version of the innovative can, then a continuous scrolling animation unfolds as each flavor slides in, creating a stunning visual display.
I spearheaded this project as the Creative Director at Avatar Labs.
CREATING THE EXPERIENCE
Our strategic design approach was built around four pillars:
1. Showcase the hero, leverage the ground breaking packaging to convey the brands unique qualities
2. Define an aspirational lifestyle full of fun
3. Educate the consumer on the roster of bold flavors
4. Excite with content designed to build community and buzz.
Telling a unique story
As users scroll down the site, the 3D can freezes over to communicate that Stillhouse is best enjoyed ice cold.
