National Geographic:

SCOPE: SOCIAL MEDIA STRATEGY, DESIGN/CONTENT

As the Creative Director, I’ve led impactful campaigns for National Geographic’s Limitless with Chris Hemsworth, Welcome to Earth, and Edge of the Unknown. For Limitless, we crafted a social strategy showcasing breathtaking moments, stunning landscapes, and Chris’s charisma. Our content featured innovative motion graphics, engaging Instagram quizzes, and creative “life hacks” to build excitement for the Disney+ premiere.

For Welcome to Earth and Edge of the Unknown, we generated anticipation through interactive Instagram stories, polls, and athlete profiles. Our action-packed IG Reels highlighted astonishing feats, while a TikTok video on NatGeo's page captivated over 2 million followers.

By blending exciting visuals, thoughtful storytelling, and interactive elements, we forge deep connections with audiences, inspiring and leaving lasting impressions.

• I spearheaded this campaign as the Creative Director at HomeBrew Agency.