SURGE SUPPLY CO:
SCOPE: BRANDING, COLLATERAL, PACKAGING, & UX/UI FOR WEBSITE
Surge Supply Company creates ultra-durable paper straws, eco-friendly cups, plates, and dining essentials for businesses of all sizes. They also offer custom branding solutions for clients who need them.
Our team crafted a bold, modern brand identity that balances strength and sustainability—fresh, bright, and earthy tones that command attention on the shelf. From logo design and a comprehensive style guide to packaging, business collateral, a dynamic website, and investor decks, we built a cohesive visual language that positions Surge Supply as a leader in the eco-friendly market.
A Seamless Shopping & Wholesale Experience
We designed Surge Supply’s website to provide an intuitive shopping experience for both individual and wholesale customers. Through UX research, wireframing, and prototyping, we created a seamless interface with clear product navigation, a dedicated wholesale portal, and an easy checkout process. Cohesive with the brand’s bold, eco-friendly identity, the site balances aesthetics and functionality, making it simple to explore products, learn about sustainability, and access custom branding options.
Telling a unique story
Custom illustrations bring Surge Supply’s eco-friendly brand to life, while clear categories make browsing, bulk ordering, and custom branding effortless. Testimonials from loyal customers build trust, reinforcing the brand’s strong reputation.
Seamless shopping on any screen
With a responsive, intuitive interface, users enjoy smooth navigation, bold visuals, and an effortless checkout—no matter the screen size. Every detail has been designed for a seamless shopping experience, ensuring that browsing, selecting, and purchasing feel just as natural on mobile as they do on desktop.
Strategic Structure, Smart Navigation
Our team crafted a bold, modern brand identity that balances strength and sustainability—fresh, bright, and earthy tones that command attention on the shelf. Every design element reinforces Surge Supply Co’s dynamic energy and commitment to quality.
Modern and Sustainable
Our team crafted a bold, modern brand identity that balances strength and sustainability—fresh, bright, and earthy tones that command attention on the shelf. Every design element reinforces Surge Supply Co’s dynamic energy and commitment to quality.
Sustainable Packaging & Displays for Fred Meyer
We partnered with Surge Supply Company to design sustainable packaging and in-store displays for Picnic Packs and other eco-friendly products at Fred Meyer. Our solutions enhanced shelf presence while aligning with Surge Supply’s commitment to sustainability.
Custom Cup Design for Rebel
We designed branded coffee cups and cold drink cups for Rebel, a Surge Supply Company client.
Seasonal Custom Cup Design for Rebel
We also created custom seasonal designs for Rebel, bringing festive and limited-edition branding to their beverage packaging. These designs enhanced customer engagement while maintaining the brand’s bold identity.
