GoKo Energy:
SCOPE: SOCIAL MEDIA STRATEGY, MANAGEMENT AND DESIGN
We manage the social media strategy and creative for GoKo Energy, a sparkling coconut energy drink made for health-conscious, active individuals. From building their social playbook to overseeing day-to-day tasks like art direction, content creation, ad strategy, social calendars, influencer outreach, and community engagement, we ensure GoKo stays connected with its audience.
GoKo's successful launch into Fred Meyer stores, where it quickly became the #3 selling brand in its category during its first year. Through thoughtful strategy and collaboration, we’ve helped GoKo energize its presence both online and on the shelves.
GoKo’s active community
We developed content buckets by partnering with athletes, bartenders, artists, and active lifestyle enthusiasts in regions where GoKo is sold. Together, we created targeted content for the active lifestyle community—highlighting athletes and their workout routines, featuring mocktail recipes for Dry January, and more, all designed to resonate with this vibrant audience.
What’s your flavor?
We developed dynamic social content streams to introduce the brand and its unique flavors. Our "starter kits" highlighted each flavor, catering to audiences with active lifestyles.
One Sip Reviews
Our "One Sip Reviews" brings real, unfiltered feedback from people—including founders of top competitors like Poppi, Liquid Death, Drink Weird, and Mela—giving honest takes on GoKo. These videos offer a taste experience, building trust through authenticity. Paired with simple, mood-setting clips of real people enjoying GoKo throughout their day, we capture the lifestyle that GoKo embodies.
Our "Motivational Monday" series featured inspiring photography and positive energy, focusing on active lifestyles and moments of fun. Meanwhile, the "Uncover the Difference" campaign used playful imagery to convey GoKo as a new, bold coconut drink, setting it apart from the competition. Additionally, we introduced GoKo to the Pacific Northwest with the "Hello [Location]" series, celebrating its arrival in cities like Portland and Seattle and announcing its availability at Fred Meyer stores throughout the region.
