Omnia Night club, Las Vegas:
SCOPE: RESEARCH, STRATEGY, UX & UI DESIGN FOR WEBSITE, SOCIAL MEDIA LAUNCH CAMPAIGN
For the launch of Omnia Nightclub in Las Vegas, Hakkasan Group sought an online presence that matched the venue's sophistication and exclusivity. Guided by the brand’s pillars, we crafted a unique design and user interface strategy that captured Omnia’s essence.
Creative Director for the campaign while at AvatarLabs
Setting the mood
Even before Omnia’s doors opened, we worked closely with architectural renderings to craft mood boards that captured the club’s anticipated atmosphere. These visual guides became instrumental in shaping the digital identity, aligning every online touchpoint with the venue’s luxurious and immersive environment.
Inspired by the signature chandelier, we created an Immersive landing page experience where digital gems shimmer and spin behind responsive geometric shapes.
Explore OMNIA: Events, DJs, & Exclusive Insider Access
We created a dynamic events calendar for OMNIA Nightclub, allowing users to easily browse by date or DJ. With just a click, visitors can explore DJ profiles, sample their music, and book tickets. Additionally, we developed OMNIA Society, a lifestyle blog highlighting the latest cocktail trends, nightclub fashion, and exclusive events, giving guests an inside look at the vibrant world of OMNIA.
Social Media Launch Campaign
To announce theon launch of the club we developed a series of custom motion graphics that highlighted the essence of the venue. Each letter of "OMNIA" was transformed into a unique symbol representing key aspects of the club experience: Energy, Flow, Space, Crowd, and Imprint.
