LIFE AND BETH:

SCOPE: SOCIAL MEDIA STRATEGY, CONTENT CREATION & DESIGN

As the Creative Director, I developed the social strategy and led content creation for Hulu’s Life & Beth, starring Amy Schumer. Our campaign captured the show’s unique blend of humor and introspection, featuring activations like “Unqualified Therapy Advice” from Amy and a playful, filter-inspired video that mirrored Beth’s journey.

We crafted content that authentically reflected the show’s essence—engaging existing fan bases while introducing Life & Beth to new audiences. By featuring key talent, leveraging timely trends, and maintaining brand consistency, we built a campaign that resonated, entertained, and drove excitement for the series.

I spearheaded this campaign as the Creative Director at HomeBrew Agency.