INTREPID TRAVEL
SCOPE: RESEARCH, STRATEGY AND UX & UI RE-DESIGN FOR WEBSITE
The redesign of this small group travel company's website aimed to address key usability issues identified through heuristic evaluation and user interviews. The existing site had significant barriers to user engagement, conversion, and trust. Our goal was to create a seamless and transparent experience that clearly communicated the company’s value proposition, improved trip discoverability, and built confidence among a diverse demographic of travelers.
As an avid traveler myself, I have navigated numerous travel booking sites and understand the frustrations users face when key details are unclear. This project felt like a perfect challenge to solve, combining user-centered design principles with my firsthand travel experience.
UX & UI RE-DESIGN
The old landing page lacked clarity, relatable imagery, and ease of navigation. The redesign improves messaging, pricing transparency, search functionality, and inclusivity for a more engaging experience.
LANDING PAGE AND FEATURED TRIPS PAGE
TRIP SELECTED - AFRICAN SAFARI
KEY ISSUES IDENTIFIED
Lack of Clear Value Proposition, Unrelatable Imagery, Pricing Transparency Issues, Trip Search Difficulties, Content Overload & Poor Scannebility.
SOLUTIONS IMPLEMENTED
Enhanced Value Proposition & Homepage Messaging, Revamped Visual Design & Inclusive Imagery, Transparent Pricing & Cost Breakdown, Improved Trip Search & Filtering, Content Refinement for Readability
