WILDPATH ADVENTURES:

SCOPE: BRANDING, COLLATERAL, UI/UX DESIGN FOR WEBSITE, SOCIAL MEDIA, MERCHANDISE

Wildpath Adventure offers transformative small-group travel to off-the-beaten-path destinations like Costa Rica, Iceland, Spain, and Thailand. Their trips combine hiking, yoga, breathwork, and workshops, helping participants challenge themselves and reconnect with nature.

For this project, we crafted a cohesive brand identity that evokes the boldness and serenity of nature. From the development of a modern logo, vibrant color palette, and custom icons to the design of an intuitive UI/UX for the website, we created a visual narrative that speaks to their adventurous yet reflective ethos. Additionally, we brought the brand to life across social media, designed unique merchandise, and developed printed collateral, ensuring Wildpath Adventure is positioned as a leader in the experiential travel market.